Mel's Chewy Chow

Fat Boy's Burrito Co. is a groundbreaking, fast-growing restaurant chain based on Long Island, NY. I am their Social Media Manager, amplifying their social media and digital marketing presence, growing community, and establishing the chain in the digital space. I direct and spearhead every facet of their social media presence alongside the founder and owner, and some of my largest responsibilities and accomplishments include:

-Developing and directing original brand and influencer presence with focus on food, dining, fashion, beauty and lifestyle based in NY with a collective audience of 13k

-Creating, producing, filming, and editing original content from Reels to graphics while writing elevated and engaging copy

-Partnering with relevant businesses, brands, and restaurants to reach new audiences and advertise, including Carlos Bakery, Dr. Jart, I Dew Care, Walmart, Gopuff, FeedFeed, Spain Food and Wines, and more

-Fostering an engagement rate of 33% and 1.7 million users reached monthly on Instagram (at height)