Content Strategy • Entertainment Marketing • Digital Storytelling

@melschewychow, my personal brand, is a New York-based digital media and creator platform centered around entertainment, hospitality, pop culture, lifestyle, and experiential storytelling. As founder and creator, I develop social-first content, brand campaigns, and audience engagement strategies designed to connect culture, personality, and emotional digital storytelling across platforms.

My Role
-Developed and grew a multi-platform personal media brand focused on entertainment, TV, hospitality, beauty, fashion, and lifestyle content
-Produced, scripted, filmed, edited, and creatively directed original short-form video and digital content
-Created social-first storytelling rooted in audience behavior, trend forecasting, pacing, and personality-driven content
-Partnered with brands, restaurants, destinations, and entertainment companies on integrated social campaigns and creator collaborations
-Directed paid and organic social campaigns, digital marketing strategy, and Google Ads for partnered brands and clients
-Built and cultivated a highly engaged online community through audience interaction, brand storytelling, and experiential content
-Developed elevated copywriting, creative direction, and branded visuals across Reels, TikTok-style content, graphics, and campaigns

Highlights
-Partnered with brands and companies including Netflix House, Carlos Bake Shop, Foxwoods, Gopuff, FeedFeed, Spain Food & Wine, Walmart, Unusual.la, and Sullivan Catskills
-Produced entertainment and lifestyle-driven content designed for audience retention, shareability, and cultural relevance
-Identified and translated emerging trends and internet culture into high-performing digital content
-Achieved a monthly reach of 1.7 million users (at height, Instagram) and cultivated a highly engaged audience across platforms
-Built and connected a growing digital community of over 14K followers across platforms