MELANIE CASSINO

Melanie brings a lively, passionate approach to every project, event, and relationship. She builds creative, curated social media strategies while bringing brand stories to life with her creative direction, development of photography and videography, expert copywriting and creative writing skills, and much more. She prides herself on her translatable skills and knowledge of most industries, from entertainment to hospitality to CPG to luxury to beauty to so much more. Melanie has a full-circle knowledge of social media, with over 6 years working as a social media and marketing manager for large to small businesses, and pairing her corporate experience with rich, freelance experience as a social media manager and content producer for 9 years. 

 

Melanie accomplished two undergraduate degrees at Hofstra University—a Bachelor's Degree in English with a concentration in Creative Writing and a Bachelor's Degree in Television Production and Studies. Melanie received Honor's Associate status with Cum Laude, with accelerated MFA coursework completed as an undergraduate. Her supporting coursework and interest in Public Relations and Journalism gives her additional lenses in editorial publication, client relations, and media production. Her background fueled her expansive knowledge, passion, and skills, from expert video editing on platforms from Avid Media Editor to the Adobe Suite to television writing to creative writing to acting to full circle video production.  

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Melanie brings her distinct editorial and creative point of view to every project, with an unparalleled focus on detail and dedication. She believes every brand should have build a social media presence that tells their story and connect their communities, and she works endlessly and passionately to execute her creative vision in ways that support needs of herself and her clients. She loves to spread her passion and full-circle knowledge to every business relationship, while creating meaningful partnerships driven by care and connection.

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Whether she’s developing social media for meaningful companies, managing her own clients, or building her own brand, Melanie ensures that everything she puts out into the world is full of love, intelligence, and dedicated to the growth of business.