Social Media Strategy • Creative Direction • Audience Engagement

LimeLife is a professional beauty brand under the renowned L’Occitane Group (B-Corp). As Social Media Manager, I led social strategy, creative storytelling, influencer partnerships, and creative direction across multiple platforms to grow engagement and modernize the brand’s digital presence.

My Role

-Led social media and digital content strategy across Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, LinkedIn, Threads, and X
-Directed campaign storytelling, creative direction, and short-form video strategy
-Managed paid social presence, creative, and UGC ad direction
-Built and managed influencer program, including gifting and creator partnerships
-Directed photo and video shoots and live event coverage
-Leveraged and reported analytics and audience insights to executive C-suite leadership
-Developed and elevated brand voice, leading brand socials into new branding
-Created short-form video and photo content, from creative direction to scripting to filming to post-production
-Strengthened community engagement and audience connection across platforms, uniting powerful fan and ambassador base

Highlights
-Led social marketing for new branding, major product launches, major brand events, and brand campaigns
-Produced social-first, trend-driven video content designed for audience retention and shareability
-Transformed creative direction in photography and videography to elevate brand
-Served as an on-camera brand representative and live event speaker at annual convention
-Increased video views by 43% YoY and impressions by 338% YoY