LimeLife

LimeLife is a professional beauty brand of the L'Occitane Group (B Corp). It was born of Alcone, founded on Broadway in Manhattan, New York in 1952. LimeLife was created in 2015 to bring professional makeup artistry and its roots in performance to the everyday beauty lover. Every makeup and skincare product is high-impact, professional, and made with natural ingredients. LimeLife products are also cruelty-free, sustainable, and made with many organic ingredients.

As the Social Media Manager of LimeLife, I direct and spearhead every facet of organic social media and lead the paid social media presence, bringing LimeLife further into the limelight of the beauty social space. Some of my largest accomplishments and responsibilities include:

-Directs multi-channel organic social media strategy & campaigns on Instagram, TikTok, Facebook, LinkedIn, Threads, Youtube Shorts, Pinterest, & X

-Directs paid social strategy and designs paid ads - graphic and UGC

-Elevates brand narrative with strategic storytelling through creative direction and content development and content creation

-Created new influencer program and gifted seeding program, building roster while managing budgets

-Reports monthly analytics to c-suite and leverages analytics and KPIs to make informed decisions on social strategy and consumer sentiment

-Collaborates with sales, product, and customer service teams to highlight and support product releases, marketing initiatives, and develop brand

-Directs videographers and photographers in photoshoots and directs onsite event coverage

-Manages and connects community of customers, professional makeup artists, and passionate network marketers

-Developed brand voice and led social media transition into new branding

-Being an on-camera presence for LimeLife and leading a social media session on stage for hundreds of network marketers at the 2025 Palooza event

-Cultivated a 119% increase in engagement across social channels YoY