Le Vian

Le Vian is a historic, renowned fine jewelry company with roots in protection of jewels for royalty. I was their Social Media Manager and Influencer Marketing Manager, working with Le Vian for four years to amplify their social media and brand presence in the digital space. I directed and spearheaded every facet of their social media presence, and some of my largest responsibilities and accomplishments included:

-Directing elevated, bespoke multi-channel social media strategy and social campaigns on platforms including TikTok and Instagram

-Elevating brand narrative through tailored luxury creative direction and content creation with strategic storytelling

-Enhancing community engagement of a community of over 1 million users by cultivating a sophisticated brand voice, fostering authentic connections with audience

-Developing high-end influencer partnerships and luxury campaigns reaching millions in the elevated fashion community, working with macro and mega influencers and celebrities from @juliachafe to @champagnegem to @jourdansloane to @shelleyhennig many more

-Cultivating a 130% growth in engaged followers on Instagram, reflecting my ability to convert luxury audiences and more than doubling our audience

-Spearheading TikTok and Threads development to position Le Vian as an innovative leader in the evolving digital luxury market

-Supporting high-fashion product and model photoshoots to create visually striking, editorial-quality content - including the groundbreaking Le Vian Good Karma Collection x Kay Jewelers, shaping Kay's new brand strategy

-Writing copy for the annual, prestigious Trend Forecasts, with catalogs presented at Macy's and Jared retail stores and at the JCK Convention

-Developing new and striking social media and marketing campaigns for Le Vian