Social Media Strategy • Creative Direction • Influencer Marketing

Le Vian is an internationally renowned luxury jewelry house known for its heritage craftsmanship and trend-driven fine jewelry collections. As Social Media Manager, I led social strategy, luxury storytelling, influencer partnerships, and campaign creation across multiple platforms to elevate brand visibility, audience engagement, and digital growth.

My Role
-Led multi-platform social and digital content strategy across Instagram, TikTok, Pinterest, YouTube Shorts, Threads, LinkedIn, and X
-Directed luxury campaign storytelling, social creative direction, and short-form video strategy
-Developed influencer, ambassador, and celebrity partnership programs across the luxury fashion and jewelry space
-Created social-first content rooted in audience behavior, storytelling, and trend relevance
-Supported television commercial and editorial photoshoots, while spearheading on-site social coverage
-Partnered cross-functionally with PR, e-commerce, merchandising, agencies, and retail partners to support integrated campaigns
-Leveraged analytics and audience insights to guide strategy and optimize engagement, working directly with VP of Marketing and Founder
-Evolved and elevated brand voice and digital presence across social platforms

Highlights
-Led social marketing for major product launches, luxury campaigns, retail partnerships, and seasonal storytelling initiatives
-Developed celebrity and influencer campaigns reaching millions within the fashion and luxury space
-Expanded Le Vian’s presence into emerging platforms including TikTok and Threads
-Transformed brand direction across social content, photography, and videography to modernize the brand’s digital presence
-Cultivated a 130% increase in Instagram followers and achieved a 119% increase in engagement across key social platforms