Social Media Strategy • Digital Marketing • Content Production

Fat Boy’s Burrito Co. is a fast-growing restaurant chain based on Long Island, New York, known for its bold branding and community-driven presence. As Social Media and Marketing Manager, I led social strategy, digital marketing, paid advertising, and content production to grow audience engagement, strengthen brand visibility, and establish the restaurant’s presence across digital platforms.

My Role
-Directed social media strategy, campaign planning, and content calendars across digital platforms
-Produced, filmed, and edited social-first content on-site across restaurant locations
-Managed paid advertising campaigns, including paid social media advertising, boosted content, and Google Ads strategy
-Designed graphics and creative assets for social media, promotions, and print marketing
-Supported e-commerce initiatives, merchandise promotion, and sales-driven campaigns
-Led on-site event coverage and community-focused marketing initiatives, including partnerships with local organizations, sports leagues, and regional events
-Collaborated directly with ownership to evolve and strengthen the brand’s digital and marketing presence

Highlights
-Reached millions monthly in Long Island and New York City communities
-Helped establish and grow the restaurant’s digital presence through digital marketing and community engagement
-Produced high-performing food, lifestyle, and event-driven content designed for audience retention and local brand awareness
-Modernized content direction and digital storytelling across social and marketing channels