Social Media Strategy • Brand Storytelling • Content Development

Birthstone is a growing direct-to-consumer fine jewelry brand focused on modern, accessible luxury. As Social Media Manager, I led social strategy, brand storytelling, and content development to help evolve and modernize the brand’s digital presence while fostering audience growth and engagement.

My Role
-Developed social media strategy, content calendars, and campaign planning across social platforms
-Shaped and supported the brand’s social rebrand and evolving digital identity
-Led content curation, short-form video editing, and graphic design to strengthen visual storytelling and brand voice
-Created social-first content tailored to a growing luxury audience and e-commerce environment
-Strengthened audience engagement and community growth through strategic social content and modernized creative direction

Highlights
-Led the brand’s first major evolution of its social and digital presence
-Developed elevated, social-forward creative with a lean budget and growing team
-Modernized graphics, content direction, and brand presentation across social platforms
-Increased followers by 72% and grew reach by 90% through tailored content strategy and audience-focused storytelling