Birthstone

Birthstone is a growing, online e-commerce DTC fine jewelry company. I worked as their Social Media Manager, building their fresh social media presence in the digital space and fostering an engaged community, cultivating social-forward content, and modernizing graphics. My largest responsibilities and accomplishments include:

-Created social calendars and developed social campaigns tailored for a growing, refined luxury brand and audience

-Shaped growing brand, Birthstone, in first reinvention and branding of social and digital presence

-Led content curation, video editing, and graphic design to develop brand voice and brand storytelling with limited budget

-Achieved a 72% increase in followers and a 90% growth in reach through catered social strategy